Award-winning copywriter/creative director with experience in all media and all disciplines:  offline, online, branding, direct response, promotion. In addition to positions held in agencies large and small, Steven serves as Executive Vice President/Creative of the John Caples International Awards, in charge of conceptualizing and writing the work that promotes the DR industry’s preeminent creative awards show. Published articles in Advertising Age and ADWEEK.  Quote from ADWEEK:  “In today’s digital age, all brand advertising must include a direct response mechanism and all direct response advertising must contain a parcel of branding. Whether the medium is mobile messaging or magazines, consumers don’t differentiate between the two; neither should we.”